Daily News: TrainND seminar for sales veterans and rookies

By Matthew Liedke

A TrainND seminar will be held at North Dakota State College of Science at the end of January to improve the sales skills of both rookies and veterans alike.

The program, called Selling Essentials, will take place from 9 a.m.-12 p.m. on Jan. 29 and will help industry employees understand presenting solutions, overcoming objections and closing the sale.

Joe Schreiner, the manager of TrainND and teacher of the upcoming course, said that the seminar is open to salespeople who are just starting their career and can work as a refresher course for employees who have been working for a few years.

“We will give a quick look how to present a product or service to a customer and we will also discuss how to listen and what questions to ask the customer,” said Schreiner. “Additionally, we will handle objections, in situations where a customer is unhappy with something. We will review how to handle that.”

According to TrainND, successfully completing the course will increase an attendees’ ability to:

  • Effectively present solutions
  • Describe the features and benefits of a product or service
  • Identify typical customer objectives
  • Deal with and overcome objections
  • Describe the steps for closing
  • Demonstrate how to close the sale

“People still do a lot of selling at a job, regardless of what position they are in,” Schreiner said. “This is a good learning experience to understand the selling process.”

The seminar is a joint effort with the Wahpeton Breckenridge Chamber of Commerce and registration is being handled by the Chamber office. The cost for the seminar is $29 and materials will be included.

Those interested in attending the seminar can contact the chamber office by calling 701-642-8744. The seminar will be held at the NDSCS Tech Center on the Wahpeton campus in room 87.

Full article from the Wahpeton Daily News

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