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Home > Course Catalog > Course Descriptions > (BADM) Business Administration and Management
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BADM 103 Leadership Techniques (1 credit)
This course provides students with the opportunity to develop or hone their leadership skills through the Collegiate DECA, a national organization of college students preparing for a variety of career areas. Activities promoted by DECA integrate with and enhance the student’s college curriculum. Students will participate in leadership activities and conferences. Membership in Collegiate DECA is a requirement. (S)
BADM 110 Introduction to eBusiness (3)
This is a study of e-commerce which provides a foundation for understanding the e-marketing environment and presents planning considerations that contribute to effective e-marketing operations. Practical strategies for building a Website with its own unique qualities that will attract visitors and turn them into customers. (O)
BADM 201 Principles of Marketing (3)
This course is an overview of marketing and distribution and all activities that direct the flow of goods from producer to consumer. The course focuses on the components of the marketing mix — product, price, place, and promotion — and examines the consideration that needs to be made to effectively implement a marketing plan. The student will take learned knowledge and translate it into a marketing plan for an existing or fictitious business. (F, O)
BADM 202 Principles of Management (3)
This course is a study of the management activities of planning, organizing, directing, and controlling. Various internal and external factors which affect business will be explored, including how marketing and management decisions can contribute to the overall success of a business venture. (S, O)
BADM 203 Leadership Techniques (2)
This course is a continuation of BADM 103, which provides students with the opportunity to develop or hone their leadership skills through the Collegiate DECA organization. Collegiate DECA is a national organization of college students preparing for a variety of career areas, with specific emphasis on the areas of marketing, management, merchandising and entrepreneurship. Activities promoted by Collegiate DECA integrate with and enhance the student’s college curriculum. There is a focus on service learning and on the responsibility of today’s business leaders. Students will need to participate in leadership activities and conferences throughout the school year. Membership in Collegiate DECA is a requirement and this organization is the vehicle used to enable students to put into action the skills they have acquired. Prerequisite: BADM 103 and BUSN 282. (As needed)
BADM 205 Supervisory Management (3)
Introduction to management theory and applications intended to increase supervisory effectiveness. Topics include planning, leading, organizing, controlling, coordinating and decision-making at the supervisory level. (As needed)
BADM 217 Promotion and Advertising I (3)
This is a study of the integrative role of the use of promotion to inform, persuade or remind consumers of the business or organization. This includes a discussion on how to utilize the elements of promotion (advertising, publicity, sales promotion, personal selling) in a coordinated way to meet organizational objectives. Students will develop and present an advertising/promotional campaign for a product or business as a culminating course activity. (F, O)
BADM 223 Quality as an Organizational Strategy (3)
This is an overview of the history and evolution of thought in total quality improvement. Trends in this field and management’s role in planning for quality are presented. Processes and concepts that yield data are also included. This course is designed as an overview that provides a basis for understanding a particular organization’s approach to total quality improvement. (As needed)
BADM 230 Marketing Information Analysis (3)
This course will present students with the fundamentals of marketing research for understanding the role of research in managerial strategic planning, defining the problem, designing research instruments, and analyzing data to make the proper recommendations. (O)
BADM 234 Customer Service (1)
Students will learn how to build a loyal, long-term customer relationship by meeting the needs and wants of customers, handling difficult customers with tact and skill, respecting diversity, and providing superior customer service in person, online, and via telephone in a variety of customer service environments. (O)
BADM 235 eMarketing (3)
This course is an overview of marketing and all activities that direct the flow of goods from producer to consumer. The course focuses on the components of the marketing mix – product, price, place, and promotion – and examines the considerations that need to be made to effectively implement a marketing plan. Students will take learned knowledge and translate it into a marketing plan for an existing or fictitious business. (O)
BADM 240 Sales (3)
A basic course in the principles and psychology of selling with an emphasis on techniques and human relations in the selling situation. The steps of a sale including feature-benefit analysis, handling objections, and closing the sale are included. Students participate in exploring product knowledge, understanding and analyzing the consumer, and investigating the competition using experiential exercises. (F, S, O)
BADM 241 Sales Management (3)
Professional sales management integrates sales and marketing management. Emphasis is on relationship selling, which seeks to establish long-run partnerships with customers based on trust, quality and mutual respect. More attention is given to industrial sales than to consumer sales, selling products and services to businesses. This includes planning and organizing the sales force, estimating the market potential and developing, directing, motivating and leading the sales force, as well as consideration of controlling and evaluating sales performance. Prerequisite: BADM 240. (As needed)
BADM 244 Sales Seminar (3)
This course is designed to address the direct, industrial and professional salesperson’s approach to problem-solving and understanding the buyer’s needs and communicating that understanding to the buyer. The student will develop an awareness of the selling process toward mutual satisfaction for both the seller and buyer of goods and/or services. (S)
BADM 250 eManagement (3)
This course provides an introduction to the basic roles, practices, and techniques of managers in modern business. Students learn essential managerial skills in organizing, staffing, and leading, emphasizing the electronic presence. (O)
BADM 251 Personal Finance (2-3)
Personal Finance studies the economic management of personal finances. The course provides an overview of various decision-making concepts, tools and practical knowledge to assist the student in effective management of personal financial affairs. Topics include: budgeting, borrowing, career choices, consumer credit, financial statements, insurance, real estate, retirement planning, tax planning, transportation, savings and investing.
BADM 255 eTailing (3)
A comprehensive presentation of retailing principles and practices in the development of retailing, electronic and/or brick and mortar, approaches to serving the ultimate consumer in the global economy. Topics include target marketing, competition analysis, external environmental factors, site selection, location and layout design. (O)
BADM 260 Principles of Retailing (3)
A comprehensive presentation of retailing principles and practices in the development of world-wide retailing and the organization of retail institutions. Topics include target marketing, competition analysis, location and layout design. (F, O)
BADM 262 Retail Management (3)
A strategy oriented study of retail management. An overview of retailing from a mid-management level. Topics include managing growth and diversification, store location, trade area analysis, merchandise strategy and performance, effective pricing, inventory valuation, customer communication and managing retail service. (As needed)
BADM 270 Small Business Management (3)
This course is designed for those students desiring to gain the initial knowledge necessary to explore the personal characteristics and resources needed to profitably start and run a small business. Instruction will cover the importance of small to medium size businesses within the free enterprise system, as well as the basics of planning, organizing, financing, starting, operating and managing a small business venture. (S, O)
BADM 272 Process Improvement (3)
This course is based on the Plan-Do-Check-Act (PDCA) Cycle and is supported with a set of tools. It attempts to provide information in the improvement of processes in a less technical fashion than designed experiments. In cases where experiments are not necessary, simpler tools may provide enough process information to indicate process improvement. This course uses process flowcharts and variance analysis tools to identify complexity and non-value-added steps, and seek to eliminate, reduce, combine, or simplify the main three areas of irrationality, inconsistency, and waste. (As needed)
BADM 274 Project Management (3)
Students use the tools and techniques to organize, plan, implement, manage and evaluate short- and long-term projects. Students identify developing indices and trends and learn how to handle them correctly. This course provides beginning-level practice in applying project management concepts and tools in practical exercises. (As needed, O)
BADM 275 Scientific Methods I (3)
This course introduces students to team problem-solving methods and provides an introduction to tools for problem-solving. When problems arise in a process within an organization, students will learn to analyze the situation to solve the problem rather than treat the symptoms of the problem. During this course, the Seven Planning and Management Tools as well as the Plan-Do-Check-Act (PDCA) Cycle will be applied during activities and exercises. (As needed)
BADM 276 Scientific Methods II (3)
This course is actually a two-part course that builds off of the foundation of scientific methodology set in Scientific Methods I. First, a use of Statistical Process Control (SPC) measures in problem-solving are required of students in exercises. Second, a look at Hoshin Planning allows students the opportunity to use strategic planning and identify action for development of plans in organizations. Prerequisite: Scientific Methods I. (As needed)
BADM 281 Organizational Behavior (3)
Organizational Behavior is a study that investigates the impact that individuals, groups, and structure have on behavior within an organization, and then applies that knowledge to make organizations work more effectively. The course will focus on how managers can improve productivity, reduce absenteeism and turnover, and increase employee citizenship and job satisfaction. (S, O)
BADM 282 Human Resource Management (3)
A course that is a survey of human resource management, including job analysis, recruitment, selection, performance appraisal, compensation, training and labor relations. The impact of environmental influences, such as legislation, court decisions and unions on human resource activities are addressed. (F, O)
BADM 291 Management Seminar (2)
The student has the opportunity to participate in various projects and activities to demonstrate and perhaps improve his/her competency level in regard to desired student outcomes of the Business Management program. Activities will consist of a number of topics utilizing team interactions, role-playing, problem identification, problem-solving, creative thinking, decision-making, verbal and written communications and other personal and professional development exercises necessary for successful employment in business. (S, O)
BADM X92 Experimental Course (1-9)
A course designed to meet special departmental needs during new course development. It is used for one year after which time the course is assigned a different number.
BADM 297 Cooperative Education (1-5)
Cooperative Education offers students the opportunity to integrate career, social and personal development into the educational process. The cooperative education program allows students to integrate classroom study with a paid work experience related to their fields of study. It is recommended that a student has successfully completed one year of academic study.
BADM 299 Special Topics (1-9)
A course designed to meet special departmental needs.
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